Although there are certain situations that warrantee exceptions, our company mainly works only three ways: using direct links to buy traffic, using XML-feeds on both sides and using endpoints and openRTB integration protocols to sell our traffic.

Direct link is just a piece of code that can be inserted into the webpage directly (hence the name) that will start showing ads as soon as it’s there. Most of our publishers use it because it’s a very simple technology that gives good results.

XML-feeds as a technology allow better targeting as well as better customization options for the publishers who implement the ad code on their page. It’s a more advanced ad option since it requires more than cope-paste abilities from the publisher but it guarantees better results as well.

Real-time Bidding (RTB) with endpoints allows for maximum accuracy, maximum revenue and maximum profit for everyone involved. However, to make it work, an advertiser needs a special platform called DSP. Have access to one of those? Come talk to us about it!